WHAT I'VE LEARNED

FRONT END DEVELOPING,
MEDIEINSTITUTET

In my Front-End Developer program, I've gained expertise in creating advanced websites using essential web technologies, including JavaScript/TypeScript, HTML, CSS, and UX/UI principles. I've also trained with modern frameworks such as React, Vue.js, and Next.js, along with backend technologies like MongoDB, Express, and Prisma. Through practical projects and real-world case studies, I've developed the skills needed in today's industry, working alongside experts to master the latest tools and agile project management practices.

DIGITAL MARKETING & SALES ANALYTICS,
IHM BUSINESS SCHOOL

In my Digital Marketing & Sales Analytics program, I've gained a strong foundation in digital analytics, CMS, conversion optimization, and A/B testing. The program covers essential areas like SEO, content marketing, data-driven marketing, social media advertising, and data analysis. As a Digital Analytics Specialist, I am trained to gather, analyze, and interpret data from digital platforms to identify trends, troubleshoot issues, and provide data-driven recommendations. This skill set is vital for helping companies understand their digital presence and make informed decisions to achieve business goals.


SOME OF MY FUN PROJECTS

BRUCE

BRUCE


WHAT 'VE DONE

During my internship, I have been involved in ongoing client projects, where I have worked on web applications in close collaboration with designers. Based on well-researched and carefully designed prototypes, our development team has been tasked with bringing these concepts to life. Through these projects, I have gained hands-on experience with TypeScript, Vue.js, PrimeVue, Nuxt, Docker, Figma, Supabase as a database management system, as well as GitHub and DevOps for version control.


During my internship, I was tasked with developing an application for a product configurator. I migrated the project from JavaScript to TypeScript to enhance code stability and maintainability. I also developed and customized business applications within the SAP environment using SAP Fiori and SAPUI5 to improve the user experience. Additionally, I built features tailored to customer-specific needs, prioritizing efficiency and user-friendliness, and tested and implemented solutions in line with SAP standards and best practices.


My primary responsibility has been to ensure and optimize the user experience on the website, with a focus on increasing bookings for dinners, wine tastings, and events. Additionally, I have worked on SEO optimization to strengthen the website's positioning in search results for relevant keywords. Since September 2024, I have successfully helped Wine Mechanics improve its search rankings, taking its top keyword from an average position of 47 to an average position of 8.


I was responsible for updating and tailoring websites to align with the company's vision and messaging. This included writing, editing, and publishing SEO-optimized content. I also analyzed traffic and user behavior to drive continuous improvements on the website.


I was responsible for building and customizing the website in alignment with Group Management's guidelines. My focus was on creating inspiring, commercially descriptive, and SEO-optimized content. I conducted thorough analysis to identify opportunities for improving the customer journey and implemented A/B tests to optimize conversions. Through ongoing testing and close collaboration with the paid search and advertising teams, we successfully increased the website's conversion rate from 2.3% to 4.0% between 2020 and 2023.